Asking the Right Questions: Mastering LTCI Client Conversations

July 24, 2025
12 PM CDT
Mary Sizemore, CLTC, LTCCP
Presented by: Mary Sizemore, CLTC, LTCCP
Insurance Communications and Marketing Coordinator
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Asking the Right Questions: Mastering LTCI Client Conversations
About This Webinar

Get ready to elevate your client conversations in this highly anticipated panel discussion with LTCI specialists Mary Sizemore and Richard Rusoff! Back by popular demand, this session dives deep into the art of the first conversation—helping you approach every new client with clarity and confidence.

  • Understand how to set the stage when first speaking with a client, both from an emotional and a financial perspective.
  • If LTCI isn't an option, learn to recognize which health questions can help you pivot to a different product sale.
  • Strengthen your skills and build confidence in your consultation and sales process.

Moderated by La Rae Mills, Mary and Richard will share their decades of experience in working with clients directly as well as their expertise in helping agents build their business.

After this session, you’ll walk away with the right questions in hand, a deeper understanding of your client’s needs and thought process, and the confidence to guide any conversation to a successful outcome.

Don’t miss it—save your spot today!

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About the Presenters:
Mary Sizemore, CLTC, LTCCP

Mary Sizemore, CLTC, LTCCP

Insurance Communications and Marketing Coordinator

With over 25 years of experience, Mary shares her industry knowledge by helping agents and their clients navigate various insurance products. She prepares product quotes, provides policy updates, and develops creative content designed for agents. Driven by honesty and integrity, Mary is passionate about providing excellent service. Originally from Long Island, NY, she and her family reside in Cape Coral, FL.

Richard Rusoff

Richard Rusoff

Long-Term Care Specialist

As Long-Term Care Specialist, Richard spends much of his time training agents, conducting marketing and recruiting calls, and leading presentations. With over 25 years of experience in the insurance industry, Richard has helped agents close millions of dollars in premiums throughout his career. He attended Queens College in New York and now resides in Delray Beach, FL.