Jesse is the Director of the American Association for Long-Term Care Insurance (AALTCI), which he founded in 1997. Recognized as one of the nation’s leading experts on long-term care insurance, he has played a vital role in consumer awareness and established Long-Term Care Awareness Month, which is celebrated every November.
He has also created other industry groups focused on Medicare Supplement insurance and Critical Illness insurance. Most recently, he launched the National Advisory Center for Short-Term Care Information.
Jesse has regularly appeared in leading national media, including The Wall Street Journal, The New York Times, and on network radio and television. He is the recipient of numerous awards for marketing and public relations campaigns from leading insurance and financial organizations.