Bridge® by EquiTrust: The Guaranteed Issue LTC Solution Advisors Need to Know

June 18, 2026
12 PM CDT
Leon Fitch
Presented by: Leon Fitch
EquiTrust Regional Vice President
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Bridge® by EquiTrust: The Guaranteed Issue LTC Solution Advisors Need to Know
About This Webinar

EquiTrust’s Bridge product is designed to help clients prepare for the future with confidence while preserving the lifestyle they’ve worked hard to build. Bridge combines the growth potential and principal protection of a fixed index annuity with a Long-Term Care Rider and the NeverStop® Health Coaching & Rewards Program.

When long-term care services are not needed, clients benefit from the opportunity for indexed growth with protection from market downturns. If long-term care becomes necessary, the Long-Term Care Rider provides additional benefits to help cover qualified expenses.

Bridge is quickly becoming a preferred solution among long-term care specialists because it offers:

  • Guaranteed issue underwriting
  • Three underwriting classes
  • Flexible leverage based on age, underwriting class, and premium
  • A minimum premium requirement of $50,000
  • Asset protection combined with long-term care planning

This session is hosted by Leon Fitch, EquiTrust Regional Vice President, Lawrence Vivenzio, Assured Allies, Director of Business Development, and Richard Rusoff, Krause Agency, LTC Product Specialist. Join us to learn how Bridge can help clients address long-term care concerns while maintaining growth potential and financial security!

 

Product availability and features may vary by state. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). EquiTrust does not offer investment advice to any individual, and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. 3261-BRG-EM-EXT-05-26.

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About the Presenters:
Leon Fitch

Leon Fitch

EquiTrust Regional Vice President

Leon Fitch joined EquiTrust in July 2023 as a Regional Vice President. In his role, he works closely with the company’s distribution partners, including agents and Marketing Organizations. Leon brings more than 20 years of experience to his role.

Over his career, he has developed and implemented sales processes, built marketing strategies, and held responsibility for leading state, regional and national sales teams. Leon lives in Iowa with his wife and two sons. Outside of work, he enjoys spending time with family, golfing and watching football.

Lawrence Vivenzio

Lawrence Vivenzio

Assured Allies Director of Business Development

Lawrence has devoted his entire career to LTC planning. He’s held positions in field sales, worksite enrollments, agency management, consumer education, product development, product marketing, carrier wholesaling, and more. His experience across our industry helps shape a unique, agent-driven perspective on how to approach LTC planning.

Richard Rusoff

Richard Rusoff

Long-Term Care Specialist

As Long-Term Care Specialist, Richard spends much of his time training agents, conducting marketing and recruiting calls, and leading presentations. With over 25 years of experience in the insurance industry, Richard has helped agents close millions of dollars in premiums throughout his career. He attended Queens College in New York and now resides in Delray Beach, FL.