Right Sized LTC: Selling Coverage Clients Will Actually Buy

November 19, 2026
12 PM CST
Holly Westervelt, MBA, CLF, LUTCF, CLTC
Presented by: Holly Westervelt, MBA, CLF, LUTCF, CLTC
Vice President of Sales
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Right Sized LTC: Selling Coverage Clients Will Actually Buy
About This Webinar

One of the biggest challenges of selling long-term care insurance is the sticker shock associated with the cost. This can lead clients to believe that meaningful LTCI coverage isn’t an option—or that they’re better off self-insuring.

In this webinar, VP of Sales Holly Westervelt, MBA, CLF, LUTCF, CLTC, will explain how even modest coverage can make a meaningful difference for clients. She’ll discuss:

  • Case studies showcasing how policies with smaller benefits can still offset a significant portion of long-term care costs
  • How to reframe the conversation away from the “Cadillac” policy and identify right-sized solutions that make premiums more affordable and accessible
  • The benefits of LTCI beyond the actual benefit dollars, including care coordination and other support services

Discover why right-sized coverage can still be meaningful coverage—and how the power of “enough” can help you have more productive conversations and create lasting value for your clients.

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About the Presenter:
Holly Westervelt, MBA, CLF, LUTCF, CLTC

Holly Westervelt, MBA, CLF, LUTCF, CLTC

Vice President of Sales

In her role as Vice President of Sales, Holly is responsible for coordinating a wide array of strategic initiatives to propel our company forward. From devising and implementing innovative sales strategies to fostering team motivation and cohesion, she’s the driving force behind our growth trajectory. Holly navigates the complexities of expanding distribution channels, forging strategic partnerships, and optimizing sales processes to maximize efficiency and effectiveness. She identifies new product opportunities, ensuring our offerings remain at the forefront of market demand. Holly fosters a culture of transparent communication, breaking down silos and fostering collaboration across teams.